It is the process of finding the reason, why your visitors are not making any desired decisions and actions over purchase. So to understand that and fixing this gap conversion rate optimization is being used as one of the strategies.
There are numerous methods to increase conversion of an end user but to start the CRO process you will have to improve your website design, functionality and visiting flow. It is the only way to increase the number of visitors to your website. E-Commerce is the process when you are able to attract more visitors they are almost your consumers.
Here is the Ecommerce Conversion Rates Optimization Infographic developed by Magneto IT Solutions:
CRO helps you to improve the overall shopping experience of the customers which leads you to more sales and even it is optimized an administered in a way so that helps to improve over landing pages, checkout pages, and category pages. In short, the basic thing about conversion rate optimization is understanding the website visitors and improving the entire experience of the visitors, so that it makes easy for them to take desired actions.
Facts about conversion rate optimization
Average E-Commerce conversion rates
Conversion rates will always show you how good the marketing can grasp customer’s attention towards your website. Most of the conversion rates go up to 3% to 4% and it all depends entirely on the approach to the customer.
The formula for calculating the Average conversion rate is:-
Conversion Rate = a Total number of sales / Number of visitors.
Conversion rates on Smartphone/Desktops
When you talk about the conversion rate over Smartphone and desktops, the thing here is works in both ways because of it all about what you serve.
Abandonment shopping transactions
It is the term where you will have to describe lot over for visitor on your webpage, it is because that who leaves the page without completing the desired actions though by taking such situation serious situation you can pull the abandon transactions again. In short, it is very necessary to focus over this because the abandonment rate is 69.23%.
Video can be used as tactics which likely have been very famous and makes the customer to grasp more attention over it, even helps to create more awareness about the products. Using such a strategy over video marketing can help you make some serious money and even helps on the landing page to that can increase conversions over by 80%.
It is widely used because it was the first on the market to sync with multiple online eCommerce stores like eBay and other. PayPal is a good choice for individual business owners who already have an account. You can say that PayPal is the prior choice for the customer for shopping online and even it has higher checkout conversion rate which is about 70%.
Live chats can boost up the conversion rate and can increase the revenue of the company; you will even find that there are many online shopping players who are already spending a lot of money for marketing and analysis. The one which is more effective which came up is the live chat option which has more than 40% of the conversion that helps them the customer to make buying decisions. In short, you can say that live chat is equal to more selling.
Benefits of conversion rate optimization
Gets you more customers
For every business to get more customers to your website than you will have to approach it in a strategic way like site designs, shopping experience, communication, driving traffic and processing sales. There are few steps to focus on getting more customers that are:-
- Premium content
- Referral program
- Social media marketing
Increase the quality of leads & Sales
The basic concept of improving lead quality requires a lot of commitment over sales and marketing and to increase that you will have to focus on both quality and quantity, not only on just one or the other part. It takes time to understand the markets sometime but there are a few methods you can just use to improve your quality leads.
- Good rhythm over the lead scoring system
- Focus on lead nurturing
- Pursuant lead measurement
Setup a structure so visitors can easily find products
The first thing about an eCommerce store is to make that product visible easily available on your search list. It is because whenever the customer is planning to buy something will always use search and filter options to find the desired product.
If the product is easily available and listed on the prior search than you have almost cleared the 85% of the work over pulling your customer to toward purchasing that product, rest of the 15% can be done through checkout option where the customer can avail deals, offers, and discounts during checkouts.
Gain customer trust
Whenever you think about online shopping the trust is the first thing which is mandatory to gain because every customer is looking forward to avail better product and services as per their desires. Just follow few rules to build a better customer relationship and trust. It is all necessary to do that because when you are into the world of an online market, trust comes first before sales.
- Try to build a relationship through content
- Make them feel safe over security is your priority
- Provide better return policy
- Detailed product information
Stay on top of your competitors
The part which everyone looks on for is all about understanding the competition, which is going on in the current market. It is the task where you have to build a brand image of your products and try to acquire a good customer base with unique tactics. There are a few steps which will make you ahead of your competitors.
- Attract more customers
- Use marketing tools
- Focus on video marketing
- Analyze your competitors
- Digital marketing and advance marketing campaigns
Testing & analysis methods for conversion optimization
There are different methods of testing your conversion by using different tools to know more about what is required and needed to improvise your eCommerce online store. Below are some few famous testing and analysis methods, which might help you to understand more over conversion optimizations.
- A/B Testing
- Copy Optimization
- Customer Journey Analysis
- Online Survey/Customer Feedback
There are many on the list which you will find on above infographic.
Conversion rate optimization best practices
- Use high-quality images
- Give a detailed description
- Review of products
- Free shipping services
- More coupon codes
- Great return policy
- Optimization for mobile
- Customer support
- Use cart abandonment software’s
- Valuable content
Customer rate optimization tools
The conversion rate optimization is the prior choice for every marketer, it is because to understand how proper CRO really works and what are the key benefits that can be gained over optimization. There are many tools which you can choose for knowing more about how your website is working and all the user visits too, here are some listings of the tools from which you can choose from –
- Readability score
- A/B Tasty
If you are looking forward to availing some services over eCommerce development company, Conversion rate optimization there are many companies who can help you with better services for your online store. There are some good companies like Magneto IT Solutions, who can help you with good consulting and even they have a team of experts with experience over developing an eCommerce store. If you are looking forward to hiring an eCommerce developer than this is the right place for developing your online eCommerce store.